Gillian Burdett Writing Services

Content that turns Web traffic into foot traffic

Feature Articles/ Blog Posts

Rich content informs, educates, solves problems and entertains. This is where you establish your expertise, develop trust and build a loyal following.

Visitors who find value in your content will want to learn more about your products. A bonus — users share great content on social media.

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Web Page Copy

Your business has a backstory. It’s a story like no other, and it distinguishes you from your competitors.

You connect to potential customers on a personal level by telling your story throughout the pages of your website.

Your Home Page is an introduction; your About page digs deeper. Even service and product pages express your vision.

You want your website copy to be your story in your voice. Tell me your story; I’ll put it in writing.

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PR Materials/ HR Products

Is something exciting happening with your business? Tell the world. I can help. I write press releases, newsletters, case studies, employee handbooks, guides and other business communication materials for both digital and print media.

Editing & Proofreading

Before launching my writing business, I taught high school English. I still have a good supply of red pens. If you’ve done some writing of your own and are struggling with syntax, or just need a second set of eyes to catch errors, I can help.

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Authentic

Inbound marketing requires content written for real people, not bots

Inbound marketing is a simple concept. Publish well-written content that informs, solves problems or touches the reader on an emotional level, and people will come to you.

Utilizing best practices in SEO is important, however, ranking high in search engine results isn’t enough. You need to give people a reason to stick around and develop a relationship with your business. I write with your target market in mind.

Affordable

Content solutions for most budgets

You can pay pennies-a-word for boilerplate copy at content mills or pluck down thousands to retain a marketing agency. My rates fall between these extremes.

For most businesses, working directly with a writer is the most cost-effective way to buy quality content. I offer my services á la carte, so you may select what best aligns with your needs and budget.

“I hired Gillian to rewrite my entire website copy to attract more clients and to better articulate my services…

“She went above and beyond offering revision after revision as I was going for a specific tone and also wanted to write for SEO purposes. She provided me with great content that has already seen results. I would suggest anyone looking for an easy to deal with, no-gimmicks copywriter, use Gillian.” — Benjamin Cohen, Benjamin Cohen Creative

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About

I taught English and business education classes in New York public schools for more than a decade before turning to freelance writing full-time. My first gig was writing an education policy column for a Denver-based media company.

I live in New York’s Adirondack Park, and I own The Lake George Examiner, a website that chronicles events in the Lake George, New York region. When not in my writing studio, I am at the lake taking photographs and conducting tourist-on-the-street interviews.

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